How fitting to post traditional pinoy dishes on my food blog’s first year anniversary. Most of my visitors are filipinos living abroad (the balikbayan) or overseas filipino workers (OFW) who miss feasting on traditional Filipino food. Just a few frequent key words that are often searched are sinigang, barbecue, lechon, kakanin. It just shows how much our balikbayans or OFW miss our filipino food. Looking at the photos in my blog is enough to satisfy their cravings till their next trip back here. According to the International Culinary Tourism Association, 53 per cent of tourists worldwide rank eating traditional dishes as a very important consideration in their travel plans. Taking on this, Department of Tourism (DOT) launched its food tourism campaign, putting local dishes on the center stage.
Another thing I noticed too is that my SM Mall of Asia entry continues to receive so many hits . Eating. Singing. Malling. Three of the most favorite past-times of every modern Pinoy family. It is no wonder Knorr and SM Supermarkets bring these three together through its nationwide Knorr Sing-Sarap sa SM campaign.
Yesterday I witnessed the launch of the Knorr Sing-Sarap Campaign (upon the invitation of PR practioner, Andrea Trinidad Echavez) through a live cooking demonstration of Sinigang na Isda amidst the talented kids strumming on their rondalla. How festive. Running from August 1 – 31, Knorr Sing-Sarap sa SM aims to support the Department of Tourism’s food tourism campaign that puts Filipino all-time favorite foods as the main attraction in tourist destinations.
Recent Comments