Pinoy Food & Other Cuisine :: Food PhotoBlog and Events |

I first encounted Mrs. Fields Cookies because my sister, Lorna worked there shortly after her arrival in San Francisco. Then when Mrs. Fields arrived in the Philippines, I often bought the moist Chocolate Chip cookies from a small stall inside a mall. So when Jayvee announced the Second Coming and Formal Launch of Mrs. Fields, I was excited to learn that the concept is now a coffee shop. This year, Mrs. Fields reinvented herself to attract the coffee shop crowd into their new branches. Young couple Gerwyn and Sheryl See are the new master franchise owners of Mrs. Fields, having bought the old Mrs. Fields from the Arrietas. The first branch opened at the Trinoma Mall in Quezon City. The formal launch of the second branch was held yesterday at the corner of Manila Pavilion (the Old Starbucks) along UN Avenue, Manila. This branch isn’t open to the public until September 1. So watch out for it.

Before the program started, I eagerly observed the baking going on at the kitchen.

The kitchen

I took time to talk to Gerwyn and Sheryl to get the pulse of their enthusiasm in this business.

Owners Gerwyn and Sheryl See with me and Dine

The launch was attended by around 60 bloggers . Before the program proper, I drooled over the appetizing cookies, the yummy gelato, muffins and the product displays. Mrs. Fields display a diverse and attractive array of cookies compared to the old boring Mrs. Fields cookies’ stand. I was really excited to taste test these yummy decadent goodies. But first…

Jayvee formally launched Blog and Soul, a movement that aims to transform blogging into a reputable arm of Philippine media. The movement comes with a tag line “If you blog it, they will come”….

So what is new about the Second Coming of Mrs. Fields?

1. Cookies and Cream Chillers

Pick your favorite Mrs. Fields Cookies and blend it into a small cool drink
(cost 130 pesos for the medium and 170 pesos for the Large )

2. Birthday Cookie Cake

Cost around 1,100 pesos for 14 inches (not sure)

3. Gelato Ice Cream with Mrs. Fields cookies made by Pazzo.

Single Scoop- 85 pesos
Double Scoop- 140 pesos

Flavors include Vanilla, Vanilla Bourbon Pecan, Banana Cashew, Mango Latte Hazelnut, Black Forest, Chewy Cookies and Cream, Choco Mint Twirl, Coffee Fudge Brownie, Triple Chocolate, Sugar Free White Chocolate Macademia.

I only got to taste a cup of Mango Latte Hazelnut and I must say it was so tasty. Mango is one of my favorite fruits and to have it combined with a latte is just heavenly.

4. Specialty Products like Cookie Cup, Premium Brownies and Big Cookie Cake Slices

Cookie Cups

Single- 65 pesos
Half Dozen- 350 pesos
One Dozen- 650 pesos

The Premium brownies are Decadent Turtle, Exquisite Mint, Chocolate Lovers

Single- 78 pesos
Half a dozen- 420 pesos

Big Cookie Cake Slices cost 115 pesos.

5. Lots of new Cookie flavors

Single - 45 pesos
Half Dozen- 230 pesos
One dozen- 450 pesos

Debra’s Oatmeal Raisin,Semi-sweet chocolate chip, Semi-sweet with walnuts, Milk Chocolate Chip, Milk Chocolate with Macademia, Milk Chocolate with Walnut, White Chocolate Chip, White Chunk Macademia, Triple Chocolate Chip, Chewy Fudge, Butter, Butter Toffee, Butter with M & M, Butter with Cinnamon and Sugar.

6. Cookie Nibblers

Of course the more affordable Cookie Nibblers are still around. It costs only 70 pesos for half a dozen and 140 pesos for one dozen. The Cookie variety is limited to
Debra’s Oatmeal Raisin,Semi-sweet chocolate chip, Milk Chocolate Chip, White Chocolate Chip, Triple Chocolate Chip, Butter Toffee.

7. Brownies

Double Fudge
Macapuno Fudge
Walnut Fudge
Pecan Fudge

A single brownie is 70 pesos each. Wow expensive.
Half a dozen- 380 pesos
One dozen 750

The Rocky Mountain Mogul is a bit more pricey. A single brownie costs 75 pesos.
half dozen - 420 pesos
One dozen- 840 pesos

The Peanut Butter Dreambar costs the same except that the one dozen is 830 pesos.

8. Breezers

I am not sure what these are but they look like shakes to me.

Strawberry , Strawberry Banana, Capuccino and Peach cost 125 pesos for medium sized drink and 140 pesos for the large

10. Muffins

Blueberry, White Chocolate Chip, Chocolate Chip, Orange Mandarin, Double Chocolate

Single muffin- 65 pesos
Half dozen- 350 pesos
One dozen- 700 pesos

What is a launch without product samples? I tell you, just a little cut of these cookies or fudge brownies is going to satisfy your sugar cravings. I asked Gerwyn if there was a sugar-free version. He requested Mrs. Fields in the USA for such a version but it might not be available until next year. The cookies and brownies are still chewy and moist which sets them apart from most desserts served at coffee shops. One is easily satiated with just one cookie. I probably ate the equivalent of 2 cookies after getting a bite of each Mrs. Fields cookie or brownie. My only suggestion is that Mrs. Fields should offer low-fat, low-calorie, sugar-free treats for diabetics like me.

This Cookie Cup is a chocolate chip cookie shaped into a cup then topped with cream and M & M chocolate and just tastes so divine.

Lauren takes a piece of Peanut Butter Dream Bar. This is just too sweet that you can actually feel a shiver ran down your spine.

And what is Mrs. Fields without my sweetheart ? hehe

and saying I LOVE YOU through this Mrs. Fields Cookie Card.

View Photos of the Mrs. Fields Cookie Cafe Launch

Mrs. Fields will accept franchise starting next year. Contact Gerwyn See at +6328871151 or email gerwyn.see@ababacorp.com. Mrs. Fields branches are located at Trinoma Mall , Quezon City. The Manila Pavilion Branch opens September 1