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Serye Café Filipino:Brewing Its Place in Modern Café History

You’ve listened to Filipino music, seen Filipino movies and eaten Filipino food. But have you ever been to an authentic Filipino Café? Out of the 12 coffee shops in the Philippines, is there one that offers a modern Filipino coffee experience? The café culture has found its way to the everyday lives of modern sophisticates as seen in the growing numbers of coffee shop emerging in the metro. However, most of these cafes, if not foreign brands, are trying to market themselves as European or Western. Stripped of all other elements, they basically offer the same thing and none of them serve homegrown desserts and coffee.

Breaking this monotony is the recent unveiling of Serye Café Filipino – the first authentic modern Filipino café that is fitted to the lifestyle of Filipino cosmopolitans. Reconciling the flavors of local classic desserts and coffee with the sophisticated needs of modern day Filipinos, Serye Café Filipino brings back local fare that has taken a back seat in the fast-paced city scene.

This pioneering lifestyle innovation is the brainchild of entrepreneur and food connoisseur Alvin Lim, President and CEO of Serye Café Filipino. Inspired by what he experienced in France, Alvin wanted Filipinos to enjoy traditional desserts and coffee that is accessible to every urbanite any time of the day. But Alvin did not want to create a carbon copy of the French café scene and establish yet another pseudo European coffee shop. Instead, he reinvented authentic Filipino delicacies to fit an urban, mobile and outgoing lifestyle.

“What Serye Café Filipino intends to do is to serve and promote local specialties prepared with global sophistication relevant to today’s globe trotting Filipinos yet still keep it very familiar and close to our hearts,” said Alvin.

Serye Café Filipino offers one of the widest selections of Filipino desserts that are relevant to the ever-changing demands of the Filipino palate. Serye Cafe Filipino’s dessert menu includes veritable local delicacies brought to a cosmopolitan twist from Tablea Cheesecake, to Fondue Filipino with assorted turon, to mini ensaymada and other local desserts.

The signature coffee of Serye Café Filipino which is called Mocha Manila (comes in hot or ice blended) is an espresso based concoction that uses the finest Filipino coffee beans and the classic native chocolate tablea. Inspired by the American and Italian café mocha, this coffee beverage tastes uniquely Filipino and is absolutely delightful. It has a unique flavor that veers away from the usual mocha preparations done by foreign coffee chains.

Left to right: Artists, Mark Andy Garcia, Jaime Gubaton and John Paul Antido
Aside from its sumptuous menu, the interior of Serye Café Filipino is also as distinct as the desserts and coffee that it serves. Imagine sipping a cup of freshly brewed coffee amid a spectacle of visual masterpieces. Serye Café Filipino boasts of a “Gallery on a Table” where masterworks by award-winning contemporary artists depict various cosmopolitan scenes creatively done on table veneers.

With its cozy interior and one of a kind menu, Serye Café Filipino is an ideal place to meet whether it is lunch with the ladies, an afternoon coffee with friends or a serious business meeting with colleagues. Its comfortable and vibrant ambience coupled with a taste and aroma reminiscent of home makes it a coffee and dessert haven for café lovers.

Serye Café Filipino will set a new café culture in the city and give a distinct definition to the term ”Café Filipino”. “At Serye Café Filipino, we want Filipino urbanites to enjoy authentic local desserts comparable to how the rest of the world enjoys their own,” added Alvin. For Alvin, local delicacies will always have a place in the heart of Filipino sophisticates. “There’s nothing more sumptuous than the taste of the familiar.”

So what are you waiting for? Sip some hot Mocha Manila along with me at Serye Cafe Filipino!

Experience the first authentic modern Filipino coffee experience at Serye Café Filipino at Sucat, Parañque or call them at 927-4669/926-1048/426-7182.

Tags: Press Release, Restaurant and Eating Places