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When Alvin Reyes Lim visited France and experienced the famous modern café bistros of the country, he saw how the French enjoy their local desserts and coffee as if theirs are the best in the world. And so Alvin asked himself the one question will eventually create history: why aren’t we doing it?

Alvin’s answer to this question soon gave rise to what he would like to call the first “Café Filipino” – Serye Café Filipino. Descending from a family with a rich culinary heritage and drawing from his childhood memories of family reunions with bountiful local desserts and coffee, Alvin believes that classic Filipino fare have a distinctive taste that will always have an appeal to Filipinos. The problem, according to Alvin, is that no one believed enough that Filipino fare can be relevant to modern lifestyles.

“We always try to package our local desserts and coffee as something that is traditional or rural. This creates the impression that if it’s Filipino, it’s provincial or unrefined” says Alvin, President and CEO of Serye Café Filipino. This somehow discourages businessmen, professionals or yuppies and a more cosmopolitan generation of Filipinos from patronizing restaurants that offer Filipino Fare and also inadvertently creates an impression of Filipino cuisine as inferior or unsophisticated. “Can you imagine city sophisticates in their corporate attire and high-heeled shoes trekking to a place that looks like a cafeteria in the rural areas and hang out there to enjoy local food?” Through Serye Café Filipino, Filipinos can realize that their cuisine, culture and coffee are at par with the best in the world.

The Filipino dessert offering of Serye Café Filipino is one of the widest and most extensive in the local café scene. Its innovative dessert line includes Tablea Cheesecake, Coffee Pie and Filipino Fondue with assorted Turon among others. All of these are presented and prepared in ways more relevant to globe trotting Filipinos. Serye Café Filipino’s signature drink, Mocha Manila, is a complex brewed concoction of premium tablea from Davao and local espresso beans. Two other innovative coffee mixes that can only be found at Serye Café Filipino are Yema Latte and Café con Sorbetes which is a mixture of Filipino ice cream and high grade local coffee.

For Alvin, Serye Café Filipino is the next chapter of the Filipino food story. Alvin believes that Filipino dishes, desserts and coffee, done well, is at par with what the rest of the world offer. “We just have to improve how we present them to the Filipinos and to the world.” he added.

Experience the first authentic modern Filipino coffee experience at Serye Café Filipino at Sucat, Parañque or call them at 927-4669/926-1048/426-7182.