Pinoy Food & Other Cuisine :: Food PhotoBlog and Events |

The night’s designated driver is no longer the designated loser.

The hottest shindigs have one common element –booze. Unfortunately, most partygoers find the allure of alcohol so irresistible they tend to forget that they have to get behind the wheel and drive home. Vehicular accidents due to drunk driving is more than just a painful hangover with one person dying every 30 minutes, amounting to 17, 000 fatalities annually. Not to mention the 51 billion dollars worth of property becoming unrecognizable scrap material. And with a 2001 World Health Organization survey revealing that 12% of the population are heavy and hazardous drinkers, no one is safe from the next road mishap resulting from an alcohol impaired driver.

And so a hero comes in the persona of the designated driver who swears not to get wasted for the night. But you have to admit – ordering a glass of orange juice isn’t anywhere sexy as compared to a glass of margarita.

Jelly Belly, the world’s #1 gourmet jelly beans, brings back the fun in sobriety with its exciting mix of Jelly Belly non-alcoholic, but still cool, Mocktails. Boasting of real flavors of the party scene’s most beloved cocktail drinks, Jelly Belly Mocktails spare designated drivers the “uncoolness” of ordering a glass of orange juice while everyone is having margaritas and tequila but still spares them from the intoxication of these alcoholic beverages and the tragic stories that may follow on their way home.

“Designated drivers have made roads a safer place for everyone. We are rewarding their commitment by offering alternative drinks that are as fun and delightful as compared to their favorite cocktail drinks,” explains Ricky Andres, President of Candy Corner.

Designated drivers can satisfy their cocktail loving taste buds with the Jelly Bell Mocktails’ extensive flavors: Orange Banana Mocktail, Apple Cinnamon Mocktail, Apple Orange Mocktail, Apple Pineapple Mocktail, Sprity Strawberry and Not a Piñacolada Mocktail. Using Jelly Belly’s true to life flavored jellybeans, designated drivers and their peers will miss the road crush but never miss on the fun.

Bringing in the expertise of Cellar Dwellers, a group of experts who specialize in drink mixes, the Jelly Belly Mocktails promises to be “the next big drink” in the metropolitan party scene with designated drivers reclaiming their spot on the Richter Scale of cool.

“Our business is about selling alcoholic beverages but we don’t want accidents to happen. Our support for the Jelly Belly Mocktails is our way of redeeming the alcoholic beverage industry by using our talents to prevent drunk-driving related accidents but in a more fun and relevant way,” notes Dax Jaurigue, “chief mixologist” of Cellar Dwellers.

Jelly Belly is the world’s no. 1 gourmet jellybeans and is exclusively available at Candy Corner stores worldwide.