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I often asked my daughter who was then a teen 5 years ago if they dance the way their parents danced. It is not the same as it was in the seventies when parties were limited to homes. There were no clubs or events place to dance. But do most teenagers believe in values and clean fun? Today, I witnessed this at Jollibee’s biggest and hippest surprise to date where Filipino teens, joined by their families and friends, expressed their resounding “yes”.

There I was on the second floor at the SM Mall of Asia watching 300 teens, together with yuppies, kids and even their lolas as they converged for a four-minute dance explosion celebrating the youth’s langhap-sarap life. Inspired by Jollibee Yumburger, a favorite of many teens for its real value and good-to-the-core deliciousness, the spectacle was choreographed by Whiplash and directed by noted film, TV and music video director Mark Reyes.

Watch this

The dance video I recorded earlier today

“This is the biggest live spectacle we have ever done and it’s something that we hope will inspire Pinoy teens to continue to stay real and true to themselves and have fun in their own unique, wholesome and creative ways,” remarked Reyes.

I like the idea so much. As a teen in the seventies, dance parties were the craze. As 300 teens danced to the tune of Lady Gaga’s Poker Face, and other hippest and most exciting dance tunes I wanted to join and dance with them.

I was curious as to the reasons behind this latest gimmick by Jollibee because they are are such a popular fastfood chain in the Philippines. They don’t need gimmicks to entice customers. Here is what Jollibee had to say:

“It is exactly moments like these that make life truly langhap-sarap for them, much like the yummy goodness of Jollibee’s Yumburgers,” said Jollibee PR manager Arline Adeva.

“A large number of our youth today are excelling in their respective fields, just like Jollibee Yumburger which has maintained its leadership position in the burger category all these years. While times change, the langhap-sarap taste of Yumburger remains the same,” added Jollibee marketing manager Aileen Ricasata. “Like the real Pinoy teen that evolves positively through time, Jollibee Yumburger, along with its other equally great-tasting variants, continues to get better while maintaining that distinct langhap-sarap taste.”

Dedicated to today’s inspiring young role models, Jollibee’s dance craze at MOA presented many reasons for the youth to stay positive, be true to themselves while aiming to be the best that they can be. If this latest and coolest project from the country’s well-loved fast-food chain is to be the gauge, every moment of teen life remains as cool and exciting as it can be.

“For decades, Jollibee has been the symbol of happiness and special family moments especially among Filipino kids. But even in their growing up years, Jollibee continues to believe that the youth, particularly the teens of today, still relish the simple but the good things in life,” said Jollibee vice president for marketing Gold F. Tantoco.

I hope I get to join in a future gimmick like this. There were two lolas who were part of the 300 dancers.

Let’s encourage our kids to get into this dance craze. It’s fun. And what Jollibee would say “Life is Yum”.

This is the official video of the Jollibee Flash Mob Dance

Tags: flash mob dance, flash mob dance at MOA, Jollibee, Jollibee flash mob dance, life is yum, sm mall of asia