Jollibee and Aga Mulach Bring Christmas to Typhoon-Hit Schoolchildren
Posted by Lauren | Under Events, Press Release with 673 views
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Wednesday Dec 9, 2009
Fast-food chain Jollibee is such an iconic part of Filipino culture, and it’s good to know that they take steps to make life a little brighter for the people who patronize them. Jollibee’s fifteen-year old toy and book donation drive is bringing the joy of Christmas to over 35 schools in typhoon-affected areas in Benguet, Laguna, Zambales, Pangasinan, and Metro Manila. Called MaAga ang Pasko, the campaign has been spearheaded by local celebrity Aga Mulach for the past several years. So far, nearly 40,000 toys and books have been collected since the 2009 drive started. Jollibee even committed to add one toy for every donation made, which means that this number expected to grow over the next several weeks.
The toys and books collected by the caravan were donated by caring Jollibee patrons through Jollibee stores or through the Jolly Toy Scouts. School supplies and new workbooks were also donated and packed by National Bookstore. Some of the donations will also be given to school beneficiaries selected by the campaign’s partner schools and children under the care of the Department of Social Welfare and Development.
Aside from distributing toys and books, another component of this Christmas caravan is the classroom rebuilding project. The eight hardest hit schools in in Luzon will be given newly reconstructed classrooms, some of which were repainted by Jollibee’s employee volunteers. Aga Mulach will also be joining most of these visits.
One of the schools that I joined was Ilugin Elementary school in Pasig. Oh the joy of the kids when the Jollibee mascot and Aga arrived. I asked Aga how many kids got to experience this joy of Christmas gift giving for the past 15 years? I asked “in the milllions?” He said “millions!” It was his initial idea where he started with 40 kids and he approached Jollibee to sponsor the following years.
The Jollibee MaAga ang Pasko Caravan already begun its journey on December 1 and will end on December 18.
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